Pull up an incognito window and search your business name.
Look at it like someone who's never heard of you — deciding in thirty seconds whether to bother driving over. What's the cover photo? Does the description say anything useful? Are the hours right? Is there a review sitting unanswered from six months ago?
Most business owners set up a Google profile and assume it stays put. It doesn't. Google accepts public edits. Customers add photos. Q&A accumulates. The listing you think you have isn't always what's showing up.
What to look at:
The cover photo is the first impression before a word gets read. If it's dark, blurry, or three years old, that's fix number one. Check your hours next — not because you don't know them, but because Google applies user-suggested edits without always notifying you. Then scroll to reviews. Anything sitting unanswered is visible to everyone reading that thread.
Don't fix anything yet. Just look. What you see in the next five minutes is your baseline — the gap between where you are and where your profile needs to be.
— Brett